Favorite Vintage Ads Friday: Atelier Martex

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Posted July 25, 2014. Filed in Favorite Vintage Ads

Atelier Martex - Simpley Violets-1983

Ranking high among my favorite “vintage” ads from the 1980’s are the ad campaigns produced by Atelier Martex. This one features the introduction of a new bedding line named “Simply Violets” released in 1983. If I knew who directed the design of these room settings I would certainly hail their talents. They excelled at creating fashionable, often eclectic and sometimes idiosyncratic vignettes to showcase new bedding lines. But it was the atmosphere they created, not the bedding, per se, that grabbed my attention.

A combination of high and low and traditional and modern were juxtaposed to create a studied nonchalance that invokes an atmosphere of repose. One part Romantic, the other Modern, a balance is struck through the marriage of color and texture. One imagines this is the room of an aesthete, surrounded by their beloved collections and furniture from various provenance and periods. With an artist’s eye, tableaux were created upon the tops of the console and cabinet to express individual caprices. With rooms like these I wonder if Atelier Martex met their sales expectations. I, for one, was more interested in everything else in the rooms they created!

One Response to Favorite Vintage Ads Friday: Atelier Martex

  1. July 25, 2014 at 2:08 pm

    I really love this room…the colors and furnishings are so warm…chic…a room where I could linger.

    Thank you for a great post