Today’s “Favorite Vintage Ad Friday” features an advertisement by McGuire furniture printed in 1977. For many years McGuire advertised in House & Garden and Architectural Digest magazines on a monthly basis, setting the standard for high-quality, elegantly curated settings, and often photographed in the McGuire’s own residences and the homes of interior designers and their clients. This vignette was photographed in the living room of John and Elinor McGuire’s San Francisco home, featuring a grouping of McGuire rattan furniture mixed with the couple’s antiques, art and collections. It is this latter aspect, coupled with the use of private residences for backdrops, that imbued their advertisements with individuality, style and atmosphere. Their ads were and remain timeless expressions of great design.
